ADT teaming with Scott Brothers to boost Big Game ratings

Wednesday, January 22, 2020

BOCA RATON, Fla.—For the second year, ADT is teaming up with the Scott Brothers, Drew and Jonathan, in an original brand campaign around the Big Game. Together, ADT and the Scott Brothers, who are long-time ADT customers, will be featured in a campaign focused on achieving one goal — getting people to tune in to the Big Game.

“It’s our second year running a campaign around the Big Game with the Scott Brothers, and this year we wanted to do something big and unexpected,” ADT CMO Jochen Koedijk said in the announcement. “Many will ask why our campaign tells people to watch the Big Game, and the answer will be revealed on Feb. 2. Everyone should tune in.”

ADT is kicking off its marketing campaign with an assortment of curiously witty ads, from :06 snackable content to :30 broadcast spots to digital banner ads, that will draw in viewers at every turn — on TV, online, social and non-traditional out-of-home. The content, created by full service creative agency Bear in the Hall, features the Scott Brothers with some Big Game classics like the Clydesdale horses, adorable puppies and towers of pizza boxes with a call for viewers to tune in to the Big Game. But why? The answer will be revealed on Feb. 2 when the Scott Brothers will return with a big announcement.

“It’s no secret we like to have fun, and once again, we’ve had a blast working on a campaign with ADT,” said Drew Scott. “While we wish we could share the big reveal now, you’ll have to wait just a little longer,” adds Jonathan. “For now, make plans to watch the Big Game and we’ll see you again on Game Day!”

Click here to view the current teaser campaign spots.